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| Digital marketing for hospital |
In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm. The first half of 2020 has accelerated the adoption of new technology by many groups who have previously been reluctant to ‘go digital’. With that in mind, we now believe it is essential to combine hotel revenue management with digital marketing in order to maintain and grow revenue.
. What is hotel digital marketing?
Hotel digital marketing refers to all the activities you do in the digital space to get people interested in your hotel. The end goal of all your is to establish a solid online presence and generate hotel bookings. Travellers should be able to discover your hotel before they even know that it exists out there.
.Why is digital marketing important for hotels?
Embracing digital marketing in the modern world is a proven way of getting more customers on board. Hardly you can find any brand that doesn’t take advantage of digital marketing.
When you look at the number of people using the Internet every day, investing in marketing at your hotel becomes a no-brainer. According to Statista, there are 4.6 billion active Internet users worldwide, which is 59.5% of the global population, and this number keeps growing.
As marketing has always been about reaching the right audience at the right time in the right place, the digital space is the perfect place to get your hotel in front of different types of audiences. Here are the strategies for you to grow your businesses.
. Strengthen your direct booking website visibility with SEO.
Having a direct booking website doesn’t guarantee that it will become the main source of bookings for you. It’s hard to compete with the major OTAs such as Booking.com, Expedia and the like.
To make your hotel’s website visible in the search results, there is some groundwork to be done.
This is where SEO (search engine optimisation) comes into play.
. Optimise your website for mobile.
However, optimising your website for the web is not enough to get an edge in the search results.
According to the latest data from GSMA Intelligence, there are 5.31 billion unique mobile phone users in the world today. This is why you have to trim your website’s loading times to perform well on mobile.
Mobile optimisation is also one of the key ranking factors on Google. This is why you shouldn’t skip this step on your quest for higher visibility.
Having your website optimised for mobile devices will also contribute to a smoother booking process, resulting in more delighted users and more reservations.
. List your business on Google My Business.
Get listed your hotel in Google Business Listing. Google my business is one of the powerful tools which helps businesses to appear on Google Search as well as Google Map and also maintain the online presence of your Hotel Business when a guest searches for hotels like yours. When you list your business in the Google Business Listing, it will make users easy to access your business information about your company like your business details, location, website, reviews from the customers, your business hours, etc.
. Maintain online reviews and reputation
These days, online reviews are the key elements because all your potential customers are likely to check those reviews and ratings before they decide their stay with you. Hence, to retain trust among the existing customers and potential customers, online reputation management is necessary. You can handle online reviews by monitoring and respond to all your online reviews on multiple platforms. A well maintained online reputation will help you to get more bookings.
Try these strategies for your hotel digital marketing to get more bookings and get a step ahead in the industry above your competitors. It is sure that if you do not invest in Digital Marketing, your competitors will surely do and they’ll be the ones who’ll serve all your potential customers. So, don’t be late and start creating a Digital Marketing strategy for your hotel.
. Don’t overlook the power of word of mouth.
Who would you trust more when choosing a place to stay for your vacation: a YouTube commercial or a hotel review written by a real person?
According to Nielsen’s research, 84% of consumers say they “completely or somewhat trust product recommendations from those around them like friends, family, and coworkers”. While another research from TripAdvisor reaffirmed the power of social proof in hotel marketing. As the data revealed, 81% of people frequently or always read reviews before booking a hotel.
Enhancing the guest experience might seem like an obvious strategy to boost your word-of-mouth reputation. Upselling can be an excellent way to maximise your guest experience and grow the number of positive online reviews. And if you’re determined to make your upselling a success, consider automating your efforts as:
Automated upselling allows you to personalise your offers. Through segmentation, you can match different offers with varied guest segments and be sure that the right deals will reach the right guests.
Guests get the opportunity to customise their stays pre-arrival. They will have plenty of time to figure out their expectations and opt for the corresponding deals.
Dynamic pricing will ensure optimal rates and will decrease the rejection rate by 34%.
Thanks for reading.｡◕‿◕｡
